• digital strategy
  • web design
  • digital advertising

Web design & digital marketing solutions for today’s challenges

A place where innovative web design and effective online marketing strategies blend seamlessly

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211 Studio Mac

— About us

I’m Alex, the digital strategist behind this venture. With more than 15 years of experience in tech and marketing, I help businesses strengthen their online presence through design, performance, and strategy that work together seamlessly.

Every project I take on is fully custom, because no two businesses are alike. I don’t believe in templates or one-size-fits-all solutions — I take the time to understand your brand, goals, and audience to build something that truly fits.

My expertise spans web design, digital performance, and intelligent automation. By integrating AI and smart workflows, I help businesses save time, streamline operations, and unlock new levels of efficiency — so they can focus on what matters most.

From modern, mobile-optimized websites to marketing strategies that drive measurable growth, my focus is simple: creating digital experiences that look great, perform flawlessly, and help your business shine online.

My approach is straightforward — no buzzwords, no overcomplication. Just honest collaboration, creative thinking, and digital work that makes a real impact.

I'm Alex, the digital enthusiast behind this venture. Fueled by a love for creativity and strategy, my mission is clear — help businesses shine online. With a knack for crafting unique web solutions and a strategic approach to online marketing, I'm here to elevate your digital game.

With years of immersing myself in the digital space, I've built a skill set that delivers striking, mobile-optimized websites that engage and smart marketing strategies that deliver results.

Lumina Consulting

Lumina Consulting

Illuminating Clarity: A Refined Digital Presence for Lumina Consulting

Lumina Consulting is a full-service, integrated marketing communications and investor relations firm with deep roots in both agency and in-house private equity experience. Their vision was to create a digital presence that reflects their name — light, simplicity, and clarity — while conveying the sophistication and expertise behind their services.

We designed a website that embodies elegance through simplicity. Clean layouts, subtle animations, and a refined color palette work together to create a calm, confident online experience that highlights Lumina’s professionalism and credibility.

The result is a digital identity that feels modern, transparent, and elevated — perfectly aligned with Lumina Consulting’s mission to bring clarity and connection to the world of private equity communications.

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Hereford Grill

Igniting Flavor Online: A Bold, Custom Website for Hereford Grill’s Wood-Fired Craft

Hereford Grill is a new Miami steakhouse celebrating the art of wood-fired cooking. Their team wanted a website that captured the boldness of their steaks, the warmth of their flame-grilled technique, and the distinctive personality behind their brand.

We created a digital experience that reflects their craft — combining sleek design, rich textures, and a modern layout that feels as refined as their cuisine. The result is a bold, one-of-a-kind website that sets the tone for the Hereford Grill experience and helps launch their brand with confidence and flavor.

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The Alliance for Florida’s National Parks

A Simpler Path to Preservation: Refreshing The Alliance for Florida’s National Parks Online Presence

The Alliance for Florida’s National Parks is dedicated to protecting, preserving, and enhancing the state’s treasured national parks. Their team approached us with a clear goal: to refresh their website, simplify navigation, and make their mission and calls to action more accessible to visitors.

We delivered a clean, modern website that puts clarity first. By streamlining content and reducing navigation layers by more than 50%, we created a smoother user experience that helps visitors quickly understand the organization’s mission and get involved.

The result? A focused, intuitive digital platform that reflects the Alliance’s commitment to conservation — and inspires action from everyone who visits.

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Alianza for Progress

Empowering Alianza for Progress: A Multi-Site Digital Platform Infused with the Spirit of Puerto Rico

Alianza for Progress is committed to empowering and uniting Florida’s Puerto Rican and Hispanic communities. Their vision was for us to create a series of websites that truly resonate with their audience, reflecting both their brand and the rich culture of Puerto Rico. We did just that, designing a multi-site digital platform that not only mirrors the beauty of Puerto Rico and its people but also effectively supports their progressive policies. Moreover, we equipped Alianza with robust digital marketing capabilities, designing and implementing a strategy that amplifies their reach and impact. The result? An online presence as vibrant, diverse, and strong as the community Alianza for Progress represents.

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Florida For All

Championing Democracy with Florida For All: A Website as Bold and Impactful as Their Vision

Florida For All, a powerhouse coalition advocating for a more inclusive and fair democracy, was in need of a digital presence as dynamic and bold as their mission. Their vision was a website that not only reflects their fresh, vibrant branding but also resonates with the power of their message. We designed a website that does just that – it informs, inspires, and mobilizes voters, embodying the coalition’s unwavering commitment to creating a fair and inclusive economy. Florida For All now stands stronger in their fight for every individual’s right to live their version of the American Dream.

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Florida Immigrant Coalition

Amplifying Florida Immigrant Coalition's Voice: A Website as Bold, Vibrant, and Inclusive as Their Mission

The Florida Immigrant Coalition stands as a beacon of hope for immigrant communities, serving as a platform for their rights and protection. They sought a website that genuinely reflects their vibrant, inclusive character – and we delivered just that. We designed a bold, colorful website as a welcoming digital hub for their mission. Paired with our expert consultancy on their digital strategy and platform setup, the Florida Immigrant Coalition is poised to connect with more people, advocate for more rights, and create more impact.

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Zucca Miami
Zucca Miami

Zucca

Crafting Zucca's Digital Presence: A Culinary Journey Translated into Web Design

Zucca, a jewel in the Miami culinary scene, serves up authentic Italian flavors crafted by a team deeply rooted in the Italian cooking tradition. They wanted their passion for creating mouthwatering dishes to be mirrored in their website, and we made it happen. We designed a custom website that does more than just showcase their menu; it offers visitors a digital taste of their food philosophy and the vibrant spirit of Italy. The Zucca website now mirrors the restaurant’s essence – a blend of classic Italian techniques, flawless preparation, and a relentless passion for culinary perfection.

View Website
Lumina Consulting

Lumina Consulting

Illuminating Clarity: A Refined Digital Presence for Lumina Consulting

Lumina Consulting is a full-service, integrated marketing communications and investor relations firm with deep roots in both agency and in-house private equity experience. Their vision was to create a digital presence that reflects their name — light, simplicity, and clarity — while conveying the sophistication and expertise behind their services.

We designed a website that embodies elegance through simplicity. Clean layouts, subtle animations, and a refined color palette work together to create a calm, confident online experience that highlights Lumina’s professionalism and credibility.

The result is a digital identity that feels modern, transparent, and elevated — perfectly aligned with Lumina Consulting’s mission to bring clarity and connection to the world of private equity communications.

View Website

Hereford Grill

Igniting Flavor Online: A Bold, Custom Website for Hereford Grill’s Wood-Fired Craft

Hereford Grill is a new Miami steakhouse celebrating the art of wood-fired cooking. Their team wanted a website that captured the boldness of their steaks, the warmth of their flame-grilled technique, and the distinctive personality behind their brand.

We created a digital experience that reflects their craft — combining sleek design, rich textures, and a modern layout that feels as refined as their cuisine. The result is a bold, one-of-a-kind website that sets the tone for the Hereford Grill experience and helps launch their brand with confidence and flavor.

View Website

The Alliance for Florida’s National Parks

A Simpler Path to Preservation: Refreshing The Alliance for Florida’s National Parks Online Presence

The Alliance for Florida’s National Parks is dedicated to protecting, preserving, and enhancing the state’s treasured national parks. Their team approached us with a clear goal: to refresh their website, simplify navigation, and make their mission and calls to action more accessible to visitors.

We delivered a clean, modern website that puts clarity first. By streamlining content and reducing navigation layers by more than 50%, we created a smoother user experience that helps visitors quickly understand the organization’s mission and get involved.

The result? A focused, intuitive digital platform that reflects the Alliance’s commitment to conservation — and inspires action from everyone who visits.

View Website

Alianza for Progress

Empowering Alianza for Progress: A Multi-Site Digital Platform Infused with the Spirit of Puerto Rico

Alianza for Progress is committed to empowering and uniting Florida’s Puerto Rican and Hispanic communities. Their vision was for us to create a series of websites that truly resonate with their audience, reflecting both their brand and the rich culture of Puerto Rico. We did just that, designing a multi-site digital platform that not only mirrors the beauty of Puerto Rico and its people but also effectively supports their progressive policies. Moreover, we equipped Alianza with robust digital marketing capabilities, designing and implementing a strategy that amplifies their reach and impact. The result? An online presence as vibrant, diverse, and strong as the community Alianza for Progress represents.

View Website

Florida For All

Championing Democracy with Florida For All: A Website as Bold and Impactful as Their Vision

Florida For All, a powerhouse coalition advocating for a more inclusive and fair democracy, was in need of a digital presence as dynamic and bold as their mission. Their vision was a website that not only reflects their fresh, vibrant branding but also resonates with the power of their message. We designed a website that does just that – it informs, inspires, and mobilizes voters, embodying the coalition’s unwavering commitment to creating a fair and inclusive economy. Florida For All now stands stronger in their fight for every individual’s right to live their version of the American Dream.

View Website

Florida Immigrant Coalition

Amplifying Florida Immigrant Coalition's Voice: A Website as Bold, Vibrant, and Inclusive as Their Mission

The Florida Immigrant Coalition stands as a beacon of hope for immigrant communities, serving as a platform for their rights and protection. They sought a website that genuinely reflects their vibrant, inclusive character – and we delivered just that. We designed a bold, colorful website as a welcoming digital hub for their mission. Paired with our expert consultancy on their digital strategy and platform setup, the Florida Immigrant Coalition is poised to connect with more people, advocate for more rights, and create more impact.

View Website
Zucca Miami

Zucca

Crafting Zucca's Digital Presence: A Culinary Journey Translated into Web Design

Zucca, a jewel in the Miami culinary scene, serves up authentic Italian flavors crafted by a team deeply rooted in the Italian cooking tradition. They wanted their passion for creating mouthwatering dishes to be mirrored in their website, and we made it happen. We designed a custom website that does more than just showcase their menu; it offers visitors a digital taste of their food philosophy and the vibrant spirit of Italy. The Zucca website now mirrors the restaurant’s essence – a blend of classic Italian techniques, flawless preparation, and a relentless passion for culinary perfection.

View Website

— in their words

Alex is a proactive and tireless contributor who would make a great addition to any team. Above all, I was impressed with Alex’s ability to work hard for what he wants and to face adversities. And, of course, his commitment to quality work and success. As a creative thinker who possesses a can-do attitude, Alex is a very nice to work with.

Andre Schindler

Andre Schindler

Managing Director — TeamViewer

Alejandro is a marketing professional, he is very responsible, focused, collaborator and able to successfully handle several projects at the same time with success. He is also a human being with whom it is pleasant to work.

Simon De Franca

Simon De Franca

Director — El Autobus

There are a few key traits that I believe make up a great person and employee. From my experience with Alex, I found he is very self motivated, creative, and a great person in and outside of work. He will be successful wherever he goes.

Grey Gonzalez

Grey Gonzalez

Sr. Business Analyst — TeamViewer

Alex is an amazing professional. His capacity for strategizing on social, digital and e-commerce is impressive. I learned so much from him and he is definitely an asset to any company. He shines in his field and I full recommend him to any position he is seeking.

Adriana Rivera

Adriana Rivera

Director Of Communications — FLIC

Work is a Masterpiece in any project… always giving 200% and more. He made the job way easier and more enjoyable!! Is a keeper

Norah Lossada

Norah Lossada

Creative & Executive Producer — Urbana Creative Group

Alex was a key part of our team at Urbana at a time when this team revamped our social media presence. His agile and dynamic style allowed us to evolve our social footprint and drastically increase our following and engagement. He was responsive and offered actionable solutions that took Coravin to the next level.

Yvethe Tyszka

Yvethe Tyszka

Vice President of Marketing & Global Ecommerce — Coravin

I absolutely love working with Alex! He has a ‘can-do’ attitude over every obstacle that presents itself and always finds a creative solution. His in-depth knowledge of design and communication, coupled with his technical prowess and eagerness to learn make him a very reliable and efficient solution in the world of marketing + advertising.

caldwell jackson

Caldwell Jackson

Manager of Marketing Analytics + Optimization — Octapharma Plasma, Inc

Creativity meets technology powering your business goals

Mastering online marketing isn't about chasing the shiniest new strategies. It's about grounding your approach in timeless principles, honing relentless focus, and that's your ticket to major wins.

Web Design & Development

Crafting modern, sleek, user-friendly websites engineered for action

As a specialist in website design and development, I'm committed to creating more than just a digital presence for your business. I craft clean, responsive websites that serve as your ultimate marketing tool. Merging stylish design with top-tier technology, I ensure your website not just looks good, but also drives conversions. Whether you're starting from scratch or revamping an existing site, I'm here to transform your vision into a captivating digital experience.

  • Website Strategy
  • UI/UX Design
  • Professional Copywriting
  • Responsive Development
  • Conversion Optimization
  • CRM Integration
Technology Background

Digital Marketing & Advertising

Devising dynamic, tailored, results-driven strategies primed for engagement

Dive into the dynamic world of digital marketing with us. It's not about being everywhere, but shining where it matters. With tailored strategies, we harness the power of online advertising to put you squarely in front of your audience, driving engagement, conversions, and tangible results. Whether it's SEO, PPC, or social campaigns, we craft the perfect mix to elevate your brand's digital footprint.

  • Digital Strategy
  • Google Advertising (PPC)
  • Social Advertising
  • Tracking & Analytics
  • Managed Campaigns
Technology Background
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